Month: October 2021

Content Marketing Mistakes Small Businesses Need To Avoid

Content Marketing Mistakes Small Businesses Need To Avoid

Achieving a huge leap in the web is easier said than done. The ever-changing algorithm of Google and search engines isn’t the only problem business owners need to understand but the grueling brand wars that lie in the vast web. Therefore, activating content marketing for small business campaigns take lots of guts and tactics to materialize. Content marketing offers many advantages ranging from cost-effectiveness, building lasting relationships among the target audience, and establishing a strong online presence. However, impulsive decision-making can ruin the perks content marketing could provide.  These are the three mistakes you should avoid at all costs if possible if…
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Biometric Technology: A Brief History

As more people move to the virtual world to conduct their daily activities, businesses are taking this opportunity to move their operations online. By doing so, they can attract more leads, which will enable them to generate sales and revenues.  However, with the increase in use of digital platforms for online shopping or financial transaction processing, fraud matches the pace. Fraudulent individuals are taking advantage of enterprises with weak defenses. Cybersecurity threats can cause a business entity to incur financial losses, reputation damage, and customer distrust.  Therefore, to reduce fraud risks, enterprises operating digitally must leverage digital identity verification solutions.…
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