As an SEO agency, the most common question we receive is, “How do I get listed on page one of Google?” Google My Business is a valuable and productive way to rank your business well locally. So here are the 7 Steps to optimize a Google My Business Profile.
WHAT IS GOOGLE MY BUSINESS?
Google My Business is a free business listing tied to Google search and maps. You can share details of your products, services, brand, pictures, reviews, and more through this listing. You can even find out who is searching for you and how. It is easy to set up and can be operational in 10 minutes.
WHY IS GOOGLE MY BUSINESS IMPORTANT?
Even though Google My Business is free and easy to set up, 44% of local retailers haven’t set up an account. You must set up an account without delay if you are part of the 44%. Google My Business is essential because it’s all about local SEO.
Every time someone searches in your vicinity, you will rank based on proximity.
DO I NEED GOOGLE MY BUSINESS?
If you supply nationally, you still need Google My Business. Your business model means you are not location restricted to whom you can target. However, you should still have a local SEO strategy.
You need a Google profile if you are a small business with a bricks-and-mortar outlet, like a shop.
Not only can users find you easily via Google Maps, but they can find out information such as opening times quickly and easily.
SIGNING UP FOR A FREE GOOGLE MY BUSINESS PROFILE
Signing up is simple and can be done through your Gmail address. You need to enter some basic information, and then the most critical part happens. Google will send you a postcard with verification details. Once verified, your account will become active.
7 Steps to optimize a Google My Business Profile
1. FILL IN ALL THE INFORMATION ACCURATELY AND UP TO DATE
There is not much more to say. Inaccurate information can affect rankings and customers, so ensure all information is accurate across your online presence, including websites, Facebook or LinkedIn.
2. KEYWORDS
As with your website, use relevant keywords throughout your business listing. You can add them easily within the business description, services and products sections.
3. ADD PHOTOS AND VIDEOS
A picture is worth a thousand words. Even if you are not working in the visual industry, adding photos will help users identify the business better. Photographers, designers, wedding industry professionals and stylists are all examples of industries where your audience may be searching for solutions within Google Images. Adding images and even videos increases your chances of ranking on the web and Google.
4. MANAGE REVIEWS
Regular reviews tell the potential customer you are still trading and increases credibility with Google. Users use online reviews extensively in their decisions on whom to buy from. Always respond to every review, good or bad, in a positive and business-like manner.
Remember, the reviews are public, as are your comments.
5. SPECIAL ATTRIBUTES
In the special attributes section, you have the opportunity to explain in more detail what your business offers. Whether it is disabled access, payment methods, health and safety or other amenities.
These are powerful tools as someone searching for a restaurant with disabled access will be offered those with that attribute set higher in the listings.
6. TURN ON MESSAGING
Messaging allows you to engage with customers whilst their search is front of mind. Turning on mobile notifications means you need never miss the chance to interact with customers.
7. CREATE A POST
Even though you may not be the most excellent writer, creating posts gives you a chance to share information about your business or offers. Make sure you get your keywords in the text for the best results.
