11
Aug
The right message at the right time can change how people respond. Context plays a big role in making this happen. It shapes when and where the ad appears so it feels natural. In exploring what is contextual advertising, we see how matching ads to content creates better moments. This timing and relevance help capture attention, build trust, and drive stronger audience engagement. Find below five ways in which context drives impactful audience engagement at the right time with right message. Matching mindset and message When people read or watch something, they are in a certain mindset. Contextual ads match…