The more you can customize your customer experience to meet their needs, the more successful you will be. Think of all the brands you go back to as a customer. What are they all about? Most likely, they understand your needs before you do. Digital rewards programs provide you with the data and information you need to personalize your customer experience. Incentives encourage your audience to interact with your business again and again. With digital customer loyalty programs, you can increase conversion rates and revenue.
What are digital customer loyalty programs?
Companies can use digital customer loyalty programs to track customer preferences, offer discounts, and order or service. Companies offer incentives in exchange for purchases. For example, you can offer points toward future purchases or unlock discounts after certain orders.
These programs are valuable because customers feel valued. When they know they will earn points on their purchase, they’re more likely to utilize your services to earn those points. They’re also more likely to enjoy cashing in those points. You’re sending a message that you want customers to engage with you, and you’re giving them something in exchange.
Your business can use digital loyalty programs to automatically track customer spending. Logins and codes allow your business to access various data points, such as sales data. This allows you to identify patterns in sales data and determine which promotions work better and which ones are less appealing.
How much digital customer loyal programs influence your business?
Digital rewards programs are a great way to attract new and existing customers. Here are 4 real-world benefits that digital loyalty programs can bring to your business:
More convenience: Starbucks offers a digital rewards program that allows customers to use their mobile app to order and earn points that can be used for purchases. With just one swipe, customers can order the same as they did last time when it appears on their screen. The program has resulted in 7% more in-store sales and now generates more than one-third of Starbucks’ orders.
Improving customer experience: According to a study, 60% of people are willing to share their location and lifestyle information, as long as they get something in return.
Pushing related products: By pushing a product that is related to a product a customer has already bought, you can increase that customer’s trust in your company. It will also help to increase their willingness to buy your products.
Tackling issues at hand: Customer loyalty programs enable you to respond to issues as they arise. Every business has bumps in the road. How you handle them will determine how long a customer stays loyal. Through customer loyalty programs, you can offer gifts or refunds and monitor the impact of your actions to see if they pay off.
If you want to change the way you do business, a digital loyalty program or a cloud loyalty program is the way to go. But don’t worry, you don’t have to go it alone. Join loyaltytech.me and get started building your digital rewards program today!